Search Engine Optimization

Search Engine Optimization (SEO) is the process of optimizing a website or online content to improve its visibility on search engine results pages (SERPs). The goal is to attract more organic (non-paid) traffic by aligning the site with the ranking factors used by search engines like Google. SEO involves a combination of on-page techniques, such as optimizing content with relevant keywords, improving site structure, and enhancing user experience, along with off-page strategies like building quality backlinks. Additionally, technical SEO focuses on website speed, mobile-friendliness, and ensuring proper indexing. By mastering SEO, businesses can increase their online presence, drive more targeted traffic, and ultimately improve conversions and revenue.